By Jynell Ayob | SEO Specialist & Content Strategist What is target audience research in SEO? Target audience research in SEO is the process of identifying and understanding the specific group of people most likely to search for, engage with, and benefit from your content, products, or services. It involves analyzing demographics, behavior, intent, and […]

By Jynell Ayob | SEO Specialist & Content Strategist When I first heard the term “structured data”, I was knee-deep in a website audit, wondering why a beautifully built services page was stuck on page 4 of Google. The answer? Schema markup or lack of it. In 2025, schema markup for SEO is no longer

By Jynell Ayob | SEO Specialist & Content Strategist When I first started out in SEO, I’ll admit long-tail keywords didn’t seem like the most glamorous part of the job. I was far more excited by those high-volume head terms that promised massive traffic… at least on paper. But it didn’t take long to realize

By Jynell Ayob | SEO Specialist & Content Strategist Your website might look polished but if it’s not ranking or converting, there’s often more beneath the surface. In today’s competitive digital landscape, an SEO audit ensures your site stays visible, useful, and respected. Regular audits are shown to help businesses maintain higher rankings and respond