Jynell Ayob

If you’ve ever searched for “Hire SEO Expert Philippines”, you’ve likely seen dozens of agencies and freelancers promising first-page rankings in a few weeks. Tempting, isn’t it? But if you’ve been in business long enough, you know SEO is rarely a sprint; it’s a system built on patience, data, and trust. As someone who’s worked

The digital habits of Filipinos are evolving rapidly and so are the tools they use to find answers, products, and inspiration. While Google remains the dominant force, it’s no longer the only player worth watching. Here’s a quick snapshot of what you’ll learn in this guide: Which search engines dominate in the Philippines in 2025

When I first started in SEO more than six years ago, I worked mostly with Metro Manila–based companies. But over the years, I noticed something exciting: businesses in Cavite were waking up to digital opportunities. From small cafés in Imus to industrial suppliers in Dasmariñas, local entrepreneurs are realizing that if customers can’t find you

What is target audience research in SEO? Target audience research in SEO is the process of identifying and understanding the specific group of people most likely to search for, engage with, and benefit from your content, products, or services. It involves analyzing demographics, behavior, intent, and pain points to align your content with the right

When I first heard the term “structured data”, I was knee-deep in a website audit, wondering why a beautifully built services page was stuck on page 4 of Google. The answer? Schema markup or lack of it. In 2025, schema markup for SEO is no longer optional; it’s foundational. It’s how we help search engines

When I first started out in SEO, I’ll admit long-tail keywords didn’t seem like the most glamorous part of the job. I was far more excited by those high-volume head terms that promised massive traffic… at least on paper. But it didn’t take long to realize that chasing those broad keywords was like trying to

Your website might look polished but if it’s not ranking or converting, there’s often more beneath the surface. In today’s competitive digital landscape, an SEO audit ensures your site stays visible, useful, and respected. Regular audits are shown to help businesses maintain higher rankings and respond to changing algorithms, enhancing UX and organic traffic. (The