By Jynell Ayob | SEO Specialist & Content Strategist
Your website might look polished but if it’s not ranking or converting, there’s often more beneath the surface. In today’s competitive digital landscape, an SEO audit ensures your site stays visible, useful, and respected. Regular audits are shown to help businesses maintain higher rankings and respond to changing algorithms, enhancing UX and organic traffic. (The Impact of a Thorough SEO Audit)
Whether you’re a service-based business or a growing brand in the Philippines, a technical and content-focused audit ensures your website is not only visible but also positioned to capture high-intent traffic.
A strong audit also helps your pages appear in featured snippets, those prime answer boxes at the top of Google results, by identifying the exact opportunities where your content can rank faster.
At JynellAyob.com, I deliver strategic SEO audits tailored to your specific goals. With over 6 years of experience helping businesses thrive online, I combine technical expertise with content strategy to uncover exactly what’s holding your website back and how to fix it.
What is an SEO Audit and Why Do You Need One?
An SEO audit is a comprehensive evaluation of your website’s technical structure, on-page optimization, content quality, and keyword performance. But more than just pointing out issues, a good audit offers clear, prioritized solutions.
Here’s why investing in an audit in 2025 is more important than ever:
- Search algorithms evolve rapidly your old tactics might be outdated
- Mobile-first indexing and Core Web Vitals now directly impact rankings
- Google prioritizes helpful, user-first content backed by E-A-T
- Local competition in the Philippines is growing fast visibility requires focus
What’s Included in My SEO Audit
Every audit is custom-built for your website and business goals. Here’s what I cover:
Full Site Crawl
I use industry tools to crawl your entire site and uncover technical issues: broken links, redirects, duplicate pages, missing metadata, and more.
On-Page SEO Analysis
I assess title tags, H1/H2 hierarchy, image alt text, and keyword usage across critical pages to ensure everything aligns with your target terms.
Speed and Mobile Performance
Page speed and mobile usability affect both UX and rankings. I audit load times, layout shifts, and mobile responsiveness.
Core Web Vitals Report
I include Google’s Core Web Vitals metrics: LCP, CLS, and FID plus fixes to improve your scores.
Keyword Performance Review
We analyze your current keyword rankings and identify underperforming or missing long-tail opportunities.
Internal Linking Strategy
I look at your internal linking structure to help distribute link equity, reduce bounce rate, and enhance crawlability.
Competitor Benchmarking
I compare your SEO metrics against 2–3 direct competitors to highlight strengths, weaknesses, and keyword gaps.
Long-Tail Keyword Strategy
I’ll suggest specific, high-converting long-tail keywords tailored to your niche, audience, and location.
Most Common Issues I Find During Audits
SEO audits often reveal hidden issues like:
- Orphaned pages with no internal links
- Content that ranks but doesn’t convert
- Cannibalisation of similar keywords
- Slow-loading mobile pages
- Pages with duplicate or missing meta descriptions
- High-ranking blogs with no CTAs or links to service pages
Each of these issues affects visibility, trust, or user experience. Fixing them is the first step toward sustainable SEO growth. (Why SEO Audits Are Essential for Long-Term Success)
Real Impact: A Quick Client Story
A local law firm in the Philippines reached out after their site traffic flatlined. After conducting an audit, we fixed crawl errors, optimized their service pages with long-tail keywords (e.g., “affordable family lawyer Quezon City”), and added structured data. Within 90 days, they saw a 34% increase in organic traffic and a 2.8x improvement in lead conversions.
Why Long-Tail Keywords Are Part of Every Audit I Do
In 2025, SEO isn’t just about high-volume head terms. It’s about aligning with search intent and that’s where long-tail keywords shine.
These specific queries (e.g., “best SEO audit for small business site” or “technical SEO expert in Cebu”) often have less competition, higher click-through rates, and better conversion potential.
They’re also ideal for:
- Featured snippets
- Voice search optimisation
- Hyper-local targeting in the Philippines
- Content clusters and topic authority
Tools I Use for Long-Tail Keyword Discovery
As part of your SEO audit, I also explore untapped long-tail keyword opportunities—search phrases that are more specific, easier to rank for, and better aligned with user intent.
Read more about how long-tail keywords drive SEO growth in 2025
| Tool | Best For | Free Version | Key Features |
| Google Search | Real-user phrasing | Yes | Autocomplete, “People Also Ask,” and related searches |
| Google Keyword Planner | Foundational data | Yes (w/ account) | Avg. monthly volume, competition level |
| AnswerThePublic | Content ideation | Limited | Visual keyword maps of questions and prepositions |
| Ubersuggest | Affordable competitor research | Limited | SEO difficulty, SERP overview, long-tail filters |
| SEMrush | Full-funnel research | Free trial | Keyword Magic Tool, clustering, competitor gaps |
| Ahrefs | Deep dive for experts | Paid only | Keyword explorer, parent topics, advanced filters |
| AlsoAsked | Visualising search paths | Limited | Question-based keyword branching from Google PAA |
Frequently Asked Questions (FAQs)
How do I know if I need an SEO audit?
If your rankings have dropped, leads are down, or you haven’t reviewed your site in the last 6–12 months, it’s time for a check-up.
Do you only work with businesses in the Philippines?
Not exclusively I work with clients globally, but I specialise in Philippine-based SEO, local search, and regional competition.
Will I be able to implement the fixes on my own?
Absolutely. Each audit comes with step-by-step recommendations. If needed, I also offer implementation support.
How long does it take?
Most audits are completed within 7–10 business days depending on site size and scope.
Ready to Take the Guesswork Out of SEO?
You don’t need more blog posts. You need clarity, direction, and a strategy that works in 2025.
With every audit I deliver, I bring a mix of data-driven analysis, hands-on SEO experience, and a personal commitment to help your website succeed especially in the competitive Philippine market.
Let’s uncover what’s holding you back and fix it. Visit JynellAyob.com today to request your personalized SEO audit.